How it works

How LinkedIn Connection Tracking Works

Discover how CAM (Competitor Activity Monitoring) tracks competitor LinkedIn connections to help you find your warmest leads.

3 steps No LinkedIn login Cadence you choose

See the full guide →

STEP 01

Select your targets

Choose the competitor sales reps whose networks overlap with your ideal customer profile. CAM maps their existing connections and monitors them from day one — without requiring access to anyone's account.

  • Track new connections across your full competitive set
  • Competitor AEs, SDRs and account teams
  • Matched against your ideal customer profile
Setup — Competitor tracking
Started 4 minutes ago
ALMOST DONE
Select competitors to monitor 0:42
Match your target account list automatic
First scan running… 72%
14 competitor reps tracked38 hot leads so far
Competitor networks Monitoring runs New connection
STEP 02

CAM watches every new connection

Our platform tracks the new connections competitor reps make — without requiring access to accounts. You set the cadence per rep — every 24 hours, 7 days or 30 days — and every connection that lands on the radar shows up in your dashboard after that run, so you can see who is starting to evaluate options in your market.

  • Connection tracking across competitor networks
  • Every new connection scored against your ICP
  • New leads in your dashboard after every run
STEP 03

Filter prospects and engage them first

Narrow down leads by job title, company size, location, or how recently they connected with a competitor rep. Then export contacts to your CRM or outreach tool and connect with personalized, context-aware messages — while they're still weighing up their options.

  • Filter by job title, company size, location
  • Contacts enriched with job title, company, industry and location
  • Export to Salesforce, HubSpot, Clay and more
James Donovan
VP Marketing, Acme Inc. · newly enriched
NEW CONNECTION
SignalConnected with competitor rep · this week
Title, company & locationEnriched
CRMSynced to HubSpot
Alert: "James connected with a competitor rep — reach out first" This week

Turn competitor activity into your hottest leads.

See which prospects your competitors are connecting with — and reach them first, before the deal is already lost.