Signals
Every connection, captured
New competitor connections across every rep you track · in your dashboard after every run, and POSTed to your own webhook or Clay.
NewRemote MCP server for Claude and Cursor
Win the deals your competitors are chasing.
Every new LinkedIn connection a competitor's rep makes is a prospect in play. CAM tracks them on the cadence you set and lands a fresh lead list in your dashboard after every run.
Leads land in
HubSpot
Salesforce
Clay
Slack
Our clients are backed by
How it works
How competitor activity becomes pipeline
CAM watches every competitor sales rep you track and turns each new connection into a rep-ready lead · automatically.
Illustrative product UI: the people, companies and figures shown on this page are sample data, not a real customer account.
- Step 01
Name your competitors
Tell us which competitor sales reps to watch; our team provisions them and you approve the list. CAM maps their existing LinkedIn networks and starts monitoring from day one · every new connection scored against your ICP.
- Step 02
We watch every connection
New connections and outreach patterns across every rep you track · monitored on the cadence you pick, with new leads in your dashboard after every run.
- Step 03
Hot leads land with your reps
Smart lead lists build themselves from competitor activity, get enriched with job title, company, industry and location, and sync to your CRM · ready for outreach.
- 01 Your market is moving
Picture 100 prospects in your market
Buyers actively evaluating solutions like yours · the accounts your team is working hard to win.
- 02 The invisible pipeline
Most talk to a competitor before you ever hear about it
By the time a deal shows up in your pipeline, a competitor has often been in the account for weeks. The ones you lose silently never show up at all.
- 03 The CAM way
CAM shows you every one of them
After every run, every 24 hours, 7 days or 30 days, you choose, the prospects who connected with a competitor's rep land in your dashboard · so you can reach out while the deal is still winnable.
See it at work
One feed. Everything your reps need to act.
A cadence you control
Run monitoring every 24 hours, 7 days or 30 days
Contact enrichment
Job title, company, industry, size and location attached
Smart lead lists
Lead lists that build themselves
CAM compiles prospects from competitor connection activity, enriches them with job title, company, industry and location, and adds every new lead to your dashboard after each run.
Sales intelligence
Know their playbook
Outreach patterns reveal which accounts competitors are pushing hardest · so you know exactly where to defend and where to strike.
Data you can export
CSV and CRM export on every plan
The playbook
One signal. Three plays.
- 01 Offense
Intercept competitor pipeline
Track competitor BDRs and AEs. Every new connection is an account entering the market. Get in before their discovery call.
Who we track: competitor sales reps.
- 02 Defense
Protect your installed base
New connections between a competitor rep and someone at your existing accounts land in your lead list on the cadence you set, so you hear about it from CAM, not from the renewal call.
Who we track: competitor reps, matched against your customer list.
- 03 Greenfield
Arrive before the category does
Track CSMs at precursor technologies. Every new connection is a fresh implementation, and an account about to need you.
Who we track: CSMs at precursor vendors.
Same engine, same pricing, three different lists of people to watch.
Why it works
Timing is the whole game.
- 01 Named every lead is a person at a company, not an anonymous score
- 02 In motion a competitor's rep already reached them, so the account is looking
- 03 Your list only connections at the target accounts you asked CAM to watch
- 04 24h the fastest cadence you can set on a rep you watch · the other choices are every 7 days and every 30 days
Integrations
Connect your sales stack
CAM builds smart lead lists from competitor connection activity, enriches contacts with job title, location, and company data, industry, size and website, and exports them to Salesforce, HubSpot, Clay, and more.
HubSpot Salesforce Clay Slack 
Zapier Webhook For developers & AI agents
Your competitor data, one prompt away
A REST API plus a remote MCP server with 33 tools. Ask Claude for this week's competitor activity and get an enriched lead list pushed to your stack, no dashboard required.
> discover()
> get_activity({ days: 7 })
> create_lead_list({ … })
> push_leads({ … }) ✓33 tools · works with Claude, Cursor & any MCP client
FAQ
Questions, answered.
The short version of what CAM does, what it touches, and how it fits the tools you already run.
What is competitor activity monitoring?
Competitor activity monitoring means tracking the new LinkedIn connections your competitors' sales reps make. Each new connection is a signal: that prospect is probably in an active sales conversation with your competitor. CAM surfaces those signals in your dashboard after every monitoring run, and emails a weekly summary, so your team can reach out while the deal is still up for grabs.
What data does CAM look at?
No LinkedIn login required. CAM holds no LinkedIn credentials or sessions of yours. Engagement and profile data is retrieved through third-party data providers. What we collect, why we collect it, and how to exercise your rights over it are set out in our privacy policy.
How often will I hear about new competitor connections?
As often as you choose. You set a cadence for each competitor profile you add, every 24 hours, every 7 days or every 30 days, and the new connections found by each run land in your dashboard. CAM emails you when a run finishes. Leads can also be POSTed to your own webhook or to Clay.
Can I export leads to my CRM?
Yes. CAM builds smart lead lists from competitor connection activity, enriches contacts with job title, location, and company data, industry, size and website, and exports them to Salesforce, HubSpot, Clay, and more.
How is CAM different from Sales Navigator or PhantomBuster?
They solve different problems. Sales Navigator helps you find and research prospects yourself; PhantomBuster runs from your own logged-in LinkedIn account. CAM does one thing neither can: it automatically watches who your competitors are connecting with and turns that activity into enriched, rep-ready leads.
Turn competitor activity into your hottest leads.
See which prospects your competitors are connecting with, and reach them first, before the deal is already lost.
see it live on your market